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Sunday, January 24, 2010

What is RSS (Really sImple Syndication) and why do I care?

by Mary-Frances Main

According to Wikipedia:


RSS is is a family of web feed formats used to publish frequently updated works-such as blog entries, news headlines, audio, and video-in a standardized format. An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship. Web feeds benefit publishers by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place.


As one of our clients put it, "you lost me at 'web feed formats' can you start over?".
If you have a blog, this is all fairly important and if you use our services here at Widget, you'll end up calling us to ask "where is my RSS feed" at some point, so pay attention!

Think newspapers. Syndication is quite simply broadcasting (an article or cartoon) for publication in many magazines or newspapers at the same time. Ironically, now this term is more often used regarding the content of websites than it is for newspapers.

Really simple syndication comes set up and ready to go on most blogs. On Blogger, for instance if you type in http://blogname.blogspot.com/atom.xml the "feed" will usually automatically come up. That is, if you haven't changed settings, but we're assuming here you're a beginner and you don't go regularly mucking around in your publishing settings in the back end.

So, why is this important? Because this is how most of the web world "views" your feed. It puts your blog in a standardized format so about any service can read it and post it wherever they want.

Most social networking profiles (like Facebook, LinkedIn and Hootsuite) allow you to put your "feed" up on a page or in a profile area. So, then your friends and/or clients on that network can read your blog - right there and constantly get updated posts.
More importantly you, as a writer, don't have to republish your information over and over in different places.

This feed is also monitored by services like Google Reader or Bloglines. In these programs, you can plug in your favorite RSS feeds and they will let you know when something new comes up on these blogs. Embarrassingly, I monitor 329 blogs - but only roughly a third of them have new posts daily. Thus, the service saves me a lot of time going to a blog only to find there's nothing new there.

This is also how Yahoo and Google put "top headlines" on their pages - they crawl through RSS feeds and find the most popular of the newsfeeds to give you constantly updated "popular" stories. This is also why sometimes it's about a top actor in the movie Avatar even though we all feel Haiti deserves more popular attention.

The site - feedburner.com - is a great one because now that Google has bought it, it interacts with Google Analytics and Google AdWords to help you maximize your blog performance, but maybe that's a subject for another article?

So, hopefully you're not overwhelmed, but feel free to email me any questions and I'll try to clarify any of these points!

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Sunday, November 22, 2009

How sad for you


So I took my car over to my mechanic the other day and I said to him, "My car's broken. Fix it." And then I left. Imagine my frustration when I went back two hours later and found that he hadn't done anything - my car was the only one in the garage and the mechanic hadn't done so much as pick up a screwdriver. I found him in the office, on the phone to a friend organizing a fishing trip.

What lousy service!

Okay, this didn't really happen. I completely made it up to highlight a point. I wouldn't be able to leave the mechanic without a barrage of questions - simply saying "it's broken" wouldn't give him any direction - he just wouldn't know where to start looking. What's broken? The brakes? The transmission? The engine? The automatic windows? That little thingy on the dashboard that tells you how much gas you've got? And for the mechanic to try to diagnose a problem not knowing where to begin would require checking everything, resulting in much wasted time (and expense).

But we're about computers and websites, not cars, so it's different, right? Nope, it's exactly the same. And, with the advent of email, it's entirely possible for someone to come out of the woodwork, dump an "it's broken" message on the doorstep and then disappear, only to be disgruntled later when they find that the problem has not been resolved.

I've done technical support and it is, at times, crucial to hold the person's hand and walk them step by step through the program to try to resolve the issue. In fact, it's a necessary part of the whole support process. I've never come across the "too stupid to own a computer" scenario (http://www.snopes.com/humor/business/wordperfect.asp - for a little light humor at a pervasive tech support myth) but I have received my fair share of customers complaining "it's broken" and then promptly leaving the shop.

My first response to an "it's broken" message (apart from a cynical "how sad for you" muttering under my breath) is "what's broken?" Remember that many of our clients have come to us with pre-existing sites and I don't know the ins and outs of these sites like I do with the ones that I've developed (and even then it may have been months or even years since I looked at that particular part of the site - do you remember what you had for lunch on the 21st of May, 2002?). Sometimes the site has a third party component (like an Ecommerce add-in, for example) that I don't know back to front, either. So sometimes I need a little hand holding. Here are a couple of tips for reporting problems to help us to help you (after all, that's what we're about: we make time for small business).

Tip #1 - As they said in "The Hitchhiker's Guide to the Galaxy," DON'T PANIC! This sounds obvious - panic is usually counterproductive - but there are other reasons. Firstly, no matter what the problem with your site, it can (and will) be fixed. Secondly, if you panic then, like dogs sensing fear, we pick up on it and we panic. And if we panic we make mistakes (as much as we deal with machines we're only human). If we make mistakes then we might be able to fix your problem, but we could introduce new ones and on goes the cycle.

Tip #2 - What changed? I've had people report problems saying something to the effect of "it was working just fine yesterday and now [you guessed it!] it's broken." People behave this way - one day they'll act one way and the next day, for no reason, they'll act entirely counter to their previous behaviour - and for no reason at all. Computers don't. If it works one day and doesn't the next then something changed. Try to note down everything that could possibly have been different. In entering data into a form it could be something as innocuous as using a different keystroke - anyone who knows anything about the C family of programming languages will tell you that the command "getthing" is not the same as "getThing" (the C family is case-sensitive).

Just to drive home this point, let me tell you a story that comes down through the generations. My father was also a computer programmer (one of the first in Australia) who used to work for that now-defunct behemoth of a computer company called Univac. He told me a story where he and his collegues, on completing a major project, were presenting their findings to their superiors, the customers, some government officials, top Pentagon brass and the President of the Unietd States. They all shuffled their way into the conference room, took their seats - my father proudly fired up the machines and ... nothing!

The audience was asked to talk amongst themselves while they tried, in a panic (and, of course, I've already mentioned where panic gets you) to troubleshoot and finally they had to apologise, promise they'd fix it and the audience left with mutterings of firings and public executions. So they began to troubleshoot again and everything magically started working again. Back came the superiors, customers etc. and they tried for take 2. And, again, everything went dead. Again everyone left to get their Sears catalogs with a mind to purchasing high-powered firearms (remembering that catalogs were the Ecommerce of the day).

Back to troubleshooting they went, but this time they looked for the most minute, mundane details. And, of course, they found it. What changed? The audience. That was the wildcard that these techno-savvy geeks (yeah, my dad's a geek) hadn't counted on. More specifically, one particular audience member and, more specifically still, the weight of this one particular individual. Yes, weight - how heavy he was, as he sat on his chair which happened to be located close enough to a cable so that when this person sat down it provided just enough force to drive a carpet tack into the cable, shorting out the system.

This story (and I'm sure that dad will object to the liberal embellishments that I've provided) also is a good example to highlight the next point ...

Tip #3 - Details matter! It seemed like a minor detail that someone sitting down would affect a computer system, but it was enough to provide the answer to the problem. There is no such thing as too much information when it comes to the computer industry - every minor and mundane detail could be relevant.

Tip #4 - Can you reproduce the problem? There are such things as the so-named "intermittent bug" but I've found that a bug is a bug is a bug and is always reproducable in some way, shape or form. That's why I always ask someone to take me by the hand and walk though what they did step by step, right down to "I got up and got a cup of coffee." Maybe it was the time that the computer was idle that caused the problem. This certainly could be the case where communications are concerned. If you can reproduce the problem then tell us step-by-step, how to do it. If you can't tell us step-by-step what you did.

Tip #5 - Tell us a little bit about yourself. Well, not you, personally (although we do love to be social with our clients), but your computer. I built a site for a client a couple of years ago and she kept complaining that a particular form wasn't showing up. Naturally I went though all of the processes, got a feel for how many times she went for coffee, checked the floor for carpet tacks and so forth, but I still couldn't work out why this was happening.

Now, knowing a bit about how computers and the Internet work, I was savvy enough to ask her what type of browser she was using - Internet Explorer, ok, uh huh (in case you didn't know IE and Firefox have little idiosyncracies that can sometimes cause problems, particularly when dealing with client-side, interactive stuff). Then it hit me - what kind of a computer are you using? What operating system? We'll admit it, we deal pretty much exclusively with Windows PCs around here although we do have a Macintosh for testing. But guess what? The client was using a Mac. On further investigation it was discovered that IE, despite being version 6 on both ours and the client's computers is not created equal. For what I was doing (having a form "appear" after a particular event) required an older syntax in the programming to be compatible with the Mac version.

Tip #6 - Assume we're idiots. 98% of bugs reveal themselves after an update and while we can (and do) try to test extensively, there's a mentality issue here - we're far too close to the program from a technical aspect to see it fully from a user perspective (some programmers will tell you that they always know how their users use their programs, be it a web application or otherwise, but they're liars). So you, the end user, need to test it as well.

One of my former employers once said something that I hold with me at all times: most programmers test to prove that the program works whereas they should test to prove that the program doesn't work. There's an issue of pride here and programmers can be myopic to very real problems. It also happens that a fix in one part of the program can break something in another part of the program.

That's where we rely on you, the user, to go through it and prove to us that we screwed up. You won't be insulting us (depending, of course, on your tone). In fact, quite the contrary, you'll be helping us. This, incidentally, is another reason why sometimes errors only seem to show up after months for no apparent reason - perhaps we did a fix or enhancement to part of the site that affected another part and that other part simply hasn't been used for a while (I do know that some of the applications I've built have features that only get used once in a few millenia).


So there it is - six simple, little steps to help us to help you. Let's recap:



  • Don't Panic - We never get tired of saying it: Relax, we take care of small (all our) business


  • What changed?


  • Details matter - we want it all. Leave "just the facts, Ma'am" to Joe Friday


  • Can you reproduce the problem?


  • Tell us a little bit about yourself - Tell us about your computer.


  • Assume we're stupid - prove that we screwed up.

If you follow these six small steps then we all take one big step towards a trouble-free computer environment which is the best for your business, our relationship and the overall harmony and good kharma of the Universe.

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Tuesday, October 13, 2009

5 Insider Secrets For Writing With Confidence by Ali Hale

Found at pickthebrain.com some fabulous pointers for anyone who wants to blog (I especially enjoyed "The first draft of anything is crap." - read through the jump!

I’m a professional writer. I work for blogs and the occasional magazine, and in the past I’ve written for clients who wanted website copy. My fiction has also been published, including a couple of competition prizes. Small successes, perhaps; but even these wouldn’t have happened without a strong level of writing confidence.

Since I write for a number of blogs, I often get questions from would-be writers. Something which crops up frequently is a lack of confidence. Many (surprisingly good) writers never send pieces to an editor, or agonise over every post they write on their own blog.

It doesn’t need to be that way. Good writing isn’t the preserve of a few lucky individuals – after all, none of us were born able to write! And, in the 21st century, many stifling grammatical “rules” no longer apply. You’re free to write in your own voice and your own style … and you can enjoy it. Here’s how:

Treat Writing As a Skill
Now, I’ll admit that some people do seem to be natural-born writers, just as others have an innate talent for music or art. Writing is a skill, however – one that can be learnt. This could include

The technicalities of writing (like where to put a comma and how to ensure subject-verb agreement). If your grasp of grammar is shaky, there are lots of books that can help.
Writing style and fluidity. An evening class or a correspondence course, where you get feedback from a tutor, can help you to develop stylistically.

Voice and purpose. One of the most important things to learn in writing is how to tailor a piece to an audience. This means learning how to write in different tones, from chatty to professional to motivational.

Good writers spend time learning and honing their craft, which gives them true confidence – because they know their skills are up to scratch.

Practice Regularly
If you’ve ever learnt to play an instrument, or studied a foreign language, you’ll know how important it is to practice. Even if your first attempts are faltering, you quickly get better. It’s just the same with writing: the more you write, the better you’ll become.

Read the rest of the article....

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Friday, October 2, 2009

The Numbers Just Don't Add Up

Here's a fabulous article on web statistic numbers! I have just begun realizing this myself - with 5 different analytics programs, I often get 5 completely different numbers!

How can that happen? Well, if you think about it, statistic programs are counted on to weed out spiders and crawlers (which are "finding" your site electronically - but are not real visitors) and they are trying to get rid of repeat visitors. So, the statistics can vary - a lot.

So, why are they still helpful. Look to them for trends - not the actual stats. I do tend to rely more on my web hosts actual "numbers" for visitors than I do Google analytics (mostly because the former is higher) but Google analytics makes it easier to look at and track trends.

I know it's frustrating, but the Internet is NOT a perfect place.

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