Personality is key to Social Media

This is an outstanding article.....

As director of an advertising agency that manages social media campaigns, I was recently brainstorming recipes for social media success. Every formula I came up with included personality.In Social Media, Personality is KeyYou can be controversial, funny, or intellectually stimulating. "Bland" loses. "Unique" wins. Ask Yourself...

Do you have a personality or personal brand?
How well developed is it?
How well are you conveying it with social media?

Although your avatar, pictures and banners make a difference, social media is primarily a written format. Maki is a great example of strong branding via images. But he's also a good writer. If he were a horrible writer, it wouldn't work. Eighty years of data from direct marketing and copywriting has taught us words are more powerful than images.
by Brian Carter, Fuel Interactive

Read the rest of the article here.