Some "wow" information about Titles in blog posts

Written on May 21st, 2005 at 10:05 am
by Darren Rowse

The importance of Title Tags in Search Engine Optimization

A few days ago I was moaning to a mate about the fact that despite thousands of inbound links and a page rank of 6 - ProBlogger.net is still yet to rank highly for many of it’s relevant search terms in Google - as a result I rarely get any traffic from Google on this blog. Even for a term like ‘Blog Tips’ (something I write about a lot) I only ranked around 60th on Google.

My friend asked a simple question that made me realize how blind a blogger can be when they stare at their own blog all day and lose objectivity.

He asked:‘What is in the title tags of your blog?’

As soon as he asked the question I knew how stupid I’d been. This is a question I often ask other bloggers but had not asked myself!

The title tags of my front page had been ‘ProBlogger: Helping Bloggers Earn Money’. A good descriptive term - but not including some of the key terms that I was wanting to get hits on - particularly ‘Blog Tips’.

NB: your ‘title tags‘ are what appears between in your blog’s templates. This title comes up at the top of your browser when viewing a page and comes up in search engine results as the title of your post.After banging myself on the head a few times for my stupidity I decided to do an experiment - I changed my title tags on my home page to ‘ProBlogger Blog Tips: Helping Bloggers Earn Money’. Just a tweak really - the inclusion of two words. I set this up and waited to see what would happen.

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